Road testing your idea on the public

We recently ran a series of focus groups and learnt a number of key things that are good to know if you want to test out your business idea on the public.

So before you start recruiting, take a look at these three top tips:

1.Use a screener questionnaire so you are always recruiting the best people that are your target audience
2.Have the confidence to chat to people in the street/ in public places. Most are happy to chat and really helpful. Think about locations where your TA might frequent to find them…
3.Utilise all the sources open to you. Start by looking through your contacts to see if there is anyone interesting there. Another good option to try is posting the opportunity on Gumtree as we found some good sources there.